How We Became An Ethical And Sustainable Fashion Brand
Bespoke Vietnam is a grassroots family run fashion design business, operated by myself and a small team of trusted staff. Our services are built from the ground up to effectively cater to our client's bespoke fashion needs.
More than this, by paying for our services, our clients are also helping us to help those who are less fortunate. This is because as a CIC, we are legally committed to donating twenty percent of our profits to community charities and non-profit projects. We also commit a further ten percent to client interest areas.
As a small business, without investors breathing down our necks about maximising profit margins to the detriment of others; we can focus our efforts on delivering exceptional custom fashion related services, while compensating our workers and funding charitable organizations.
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Logo Meaning:
We feel that a logo should convey the principles and meaning of what a fashion company represents. So let's break down what our logo means. Let’s start with…
The 'S': This first part is a stylised representation combining a map of Vietnam and a dragons' iris. Our company draws upon the business acumen and supreme craftsmanship of our fashion designer and artisans. So it should be depicted, in our view. The dragon component carries through the spiritual interpretation of prosperity and strength. It being red reflects the Vietnamese flag.
The Seven Points: This is a stylised representation of the values of the seven-pointed star. Which has a long and mysterious history. Each of these seven points represents a different aspect of life, embodying various facets of human existence. These points represent:
Love: Foster unconditional love and emotional connection.
Health: Physical and emotional well-being.
Wealth: Financial prosperity and abundance.
Wisdom: Knowledge, learning, and growth.
Power: Leadership, control, and authority.
Peace: Harmony, balance, and tranquillity.
Spirit: Associated with the pursuit of one's spiritual self.
The Waves: Connecting both physical reality and spirituality. The waters are extremely important to commerce, agriculture and harvesting the bounties of the sea.
Our logo for our bespoke fashion related products looks overall like an iris within a perpetual sunrise over timeless waters.
